Photographer: Fernando Matoso @fernandomatosophotography
Fashion Stylist: Diana Matoso @dsway2 / dsway.org
Model: Donna Boyer @donnamarieboyer
Model: Stella Boutcher @stella.boutcher
Model's Directing: Olia Sequeira @Oliasequeira
Hair Stylist: Luanna Babbi @luanab.hair
Makeup Stylist: Jacob Bottomley @Makeupjake95
Nails Stylist: Shiene Mann @shiene_mann_beauty
Retoucher: Nader Pirhayati @retouchernader
Location: Holborn Studios Holborn Studios @holbornstudios
Collaboration: Freelancer Club London @TheFreelancerClub
The Help: Every project is a collaboration and for this, I’m ever so thankful to Ana Gomes [for cleaning after my mess...] Diogo Lucas [creativity] Angela Lavoura [for lending the essential mannequin] Cláudia Afonso [materials] Cátia Jesus [materials] IS Moda [materials] Facting [materials]
Humanity wakes up from a shutdown to find all its technology has collapsed. No more sucking the rivers or drilling the earth, no more Instagram or world wide web. No machines are working and all that is left is what has been previously produced, like the waste now floating in the oceans or a pair of rusty scissors.
This is the point when everyone starts scavenging for rubbish as if it was gold and craft makers become respected again. New tribes emerge living and traveling on floating plastic isles through rivers and oceans, trading and sharing information. This collection was created by one of these, the Trashion Tribe.
In a short time, frame, Humans have created such an unbalanced and unsustainable lifestyle that is fast approaching a moment of no return in the process of their own extinction. It seems no other wakeup call will work until it rings the catastrophe alarm during the collapse.
Because the majority of humans have disconnected from nature, they don’t recognize it as part of themselves anymore and are therefore unable to stop injuring it and themselves at the same time.
This project aims to awaken in people the conciseness about the material waste they produce and also the need to embrace change about it.
Upcycle, also known as creative reuse, is the process of transforming by-products, waste materials, useless, or unwanted products into new materials or products of better quality or for better environmental value.
This collection was developed from January to May 2019.
The process included collecting, cleaning, and transforming every bit of material used. Most all material used in this specific series is plastic, in all its forms and shapes. The techniques used included a lot of collages, painting, and a few experiments like melting plastic layers.
Trashion (a portmanteau of “trash” and “fashion”) is a term for art, jewelry, fashion and objects for the home created from used, thrown out, found and repurposed elements. The term was first coined in New Zealand in 2004 and gained in usage through 2005.
Trashion is a philosophy and an ethic encompassing environmentalism and innovation.
Making traditional objects out of recycled materials can be trashion, as can making avant-garde fashion from cast-offs or junk. It springs from a desire to make the best use of limited resources. and like upcycling, trashion generates items that are valued again. The environmental aim of trashion is to call attention to the polluting outcome of waste.
Ds WAY is Diana Matoso.
Born ivist & designer. Visual explorer since analog times, I’m in constant REcreation of my own attitudes, expressing them through mixed media poems and visual crafts. My work is a visual collage of both analog and digital pieces, [re]crafted, [re]played, [re]mixed and [re]used but never quite the same.
For this project materials were sourced in Aveiro region, Portugal. Mainly originated from household waste and a yarn store in Águeda, IS Moda, that kindly kept clear bags for weeks!
Some previously collected vinyl from Facting, a local print company was also included in the designs.
The creations for this photoshoot were conceived around the Five Elements: Earth, Water, Air, Fire & Love.
Following the inspiration of each element characteristics, a series of combinations were developed by experimenting with materials, colors, and techniques such as collages, melting plastic, and painting. Grounded, Connected, Wise, Abundance, Prosperity, Fertility, Roots, Fluid, Unknown, Mistery, Healing, Feminine, Purifying, Emotions
The shooting consisted of 5 phases: This required a diverse and challenging work with attitudes, facial expressions, moods, and poses. The Perplexion, The Fall, The Fight, The Hope, The Love