Interview with Photographer Andy Cliff
Beyond the Chaos
Photography & Art Direction
Andy Clift / @andycliftphoto
Modelling & Styling
Mairin Schmidt / @mairinmargot
Could you tell us about how you became involved with photography and realised you wanted to be a photographer?
When I was younger my Dad lent me his Minolta film camera – I can’t recall the model no. It opened up alot of possibilities, allowed me to discover the world, and also gave me a focus to channel my energy. After that I crashed out of college, landed a job at a camera shop, then went on to study Photography at college and university. The first camera I owned was an Olympus OM 10 – which I still have to this day.
I don’t think there was one specific point, I’ve had an on and off love affair with photography over the last 15 years. Like any practice, it can be maddening.
Do you think that photography has changed you in any way? What do you love most about Photography?
It’s certainly changed the way I see things. I’m a big fan of shadows, cutting up the frame, toying with composition. Recently I’ve discovered colour gels. There’s always something new to discover.
Do you have any favourite pieces of equipment you couldn’t live without?
I would say the Godox AD200Pro is a versatile bit of kit. Small enough to go in the bag and powerful enough to blast ya face off.
If you had unlimited resources who and what would you photograph?
I dislike the idea. Having a limit helps train the mind to think beyond it. But hypothetically; I’d love to shoot a Pirelli Calendar.
How do you keep yourself motivated when it comes to creating your editorials?
Motivation is a funny thing. It’s a finite resource and needs to be nurtured. I’ve found the best way to stay focused is to set daily/monthly/yearly targets – take a moment at the end of the day to review and reflect on lessons learnt.
Could you tell us a little bit about the concept behind your editorials we featured?
Beyond the Chaos is inspired by Olivia Frolich; I wanted something light & fun, that mashed the lockdown aesthetic with Vogue fashion. Mairin is great fun to work with, she’s totally unique.
What is the impression you want viewers to get from your work?
Love it or hate it.
Do you have any tips for photographers/creatives at the start of their journey?
Turn up every day – put in the time.
The longer you can stay in the game, the more you’ll get recognised for being in the game. Be honest with yourself. Take Responsibility You are only as good as your last job. Have a goal in mind and set yourself targets. Build a support network. You don’t need the best kit to take great photos Lean into the lows and enjoy the highs. Photographers take photos; if you’re not doing that then you’re not perfecting your craft
Amongst your work do you have a favourite and why?
Lena Mae Lenman has had a huge impact on my work. She’s my favourite muse. Everything we work on brings me joy.
Is there any particular photographers or creative that have influenced you the most?
El Harper pushes and supports me. He’s helped me in more ways than I can count. His influence is beyond measure.
Is there anything key in the future you’re aiming for?
Thank you for featuring within INTRA, where could viewers find more information about you and connect with your work?
Thank you! Happy to chat on instagram @andycliftphoto and on linkedin. My website is or you can email me at